Why Bother with an Email List for Networking?
Let’s be real. You’re probably thinking, Another thing to manage? I barely have time to check my own inbox! I get it. But here’s the deal: an email list is like your secret weapon for networking. It’s not just another task on your to-do list; it’s a direct line to opportunities.
Picture this: You’re at a coffee shop, overhearing someone talk about a job opening that’s perfect for you. But instead of awkwardly butting in, imagine if you had a way to reach out to hundreds of people who might know about similar opportunities. That’s what an email list does for you.
Getting Started: It’s Not Rocket Science
First things first, you need people to email. But don’t go buying lists or spamming everyone you’ve ever met. That’s a rookie move, and it’ll burn bridges faster than you can say unsubscribe.
The Oops, I Forgot My Business Card Trick
Next time you’re at a networking event, try this: Chat with someone, have a great conversation, and when it’s time to part ways, pat your pockets and say, Oh no, I seem to have run out of business cards. Mind if I get your email to send you mine? Boom. You’ve just started your list.
The Content Carrot
People love free stuff, especially if it’s useful. Create a short guide or checklist related to your industry. It could be 5 Mistakes Every New Entrepreneur Makes or The Ultimate Checklist for Crushing Your Next Job Interview. Offer it on your social media or website in exchange for an email address. It’s like fishing, but instead of worms, you’re using valuable content as bait.
Keeping Your List Alive and Kicking
Alright, you’ve got some emails. Now what? The key is to keep your list engaged without being annoying. It’s a fine line, like trying to be cool at a high school reunion.
The What’s In It For Them? Rule
Every time you’re about to hit send, ask yourself: What’s in it for them? If you can’t answer that, don’t send it. Share job openings, industry insights, or even just a funny story from your week that relates to your field. Make your emails the ones people actually want to open.
The Goldilocks Frequency
Too many emails? You’re spam. Too few? They forget who you are. Aim for that just-right frequency. For most, that’s once or twice a month. But hey, if you’ve got golden nuggets to share more often, go for it. Just keep it valuable.
Tech Talk (But Only a Little, I Promise)
You don’t need to be a tech wizard to manage an email list. Tools like Mailchimp, ConvertKit, or even good ol’ Gmail can get you started. The key is to pick one and stick with it. It’s like dating apps – jumping between them just complicates things.
The Power of the Personal Touch
Here’s a secret: people love feeling special. Use your email tool to personalize those emails. Hey [First Name] goes a long way. But don’t stop there. Segment your list based on interests or how you met. Met at a marketing conference? Put them in a Marketing Mavens group and send targeted content.
The Follow-Up that Doesn’t Feel Stalker-ish
Remember that coffee shop scenario? Your email list is perfect for follow-ups. Met someone interesting at an event? Send a quick, personalized email to your list mentioning the event and asking if anyone else attended. It’s a smooth way to reconnect without singling anyone out.
Measuring Success (Without Going Crazy)
Don’t get bogged down in metrics. Focus on two things: open rates and replies. If people are opening your emails and responding, you’re on the right track. If not, it’s time to switch things up. Maybe your subject lines are as exciting as watching paint dry, or your content isn’t hitting the mark.
The Long Game
Building a solid email list for networking is like planting a tree. The best time to start was 20 years ago. The second best time is now. It takes time, but the connections and opportunities that can sprout from it are worth the effort. Just remember, it’s not about the numbers; it’s about the relationships you build.
So, ready to start your email list journey? Remember, every big network started with a single connection. Your future self will thank you for starting today. Now go forth and email… but maybe finish your coffee first.
